Following the unprecedented success of the Jamie Oliver Flavour Shaker™, Jamie has extended his kitchen range with the launch of "Jamie Oliver’s Kitchen Kit", making food preparation quicker and easier for everyone. This stylish range, of over 20 products, was launched by Jamie at an exclusive media event on the 22nd July at One Marylebone, London. Jamie's new range was a big hit with the media and these fantastic new products are set to become this season’s kitchen 'must-haves'.
Jamie Oliver showcased his new range by cooking three of his favourite dishes, demonstrating the ease of use of his key products, and giving the media the opportunity to ask him questions on the products and their design. The journalists were then given the opportunity to try out the products at ‘work stations’ around the room to ensure they could feel how easy the products are to use.
